HousingWire: Truv and Tidalwave announce point-of-sale integration

The integration ‘embeds Truv’s advanced verification capabilities directly into Tidalwave’s mortgage application flow’

July 2, 2025, 12:12pm by Sarah Wolak

Truv, a provider of direct-to-source income, employment and asset verifications, on Wednesday announced a strategic integration with Tidalwave, an AI-powered mortgage point-of-sale platform.

Per a press release from Truv, the integration “embeds Truv’s advanced verification capabilities directly into Tidalwave’s mortgage application flow,” establishing a seamless verification process that reduces preapproval times and improves conversion rates.

“Our integration with Tidalwave represents a significant advancement in mortgage application technology,” Truv CEO Kirill Klokov said in a statement. “By providing instant access to real-time income, employment, and asset data at the initial point of application, we’re helping lenders make faster, more confident pre-approval decisions while dramatically improving the borrower experience.”

The integration claims to deliver several benefits to mortgage lenders and borrowers, including:

• Increased automation: Embeds Truv VOIE & VOA directly in the loan application to improve conversion and alleviate manual burden
• Accelerated preapproval process: Direct-to-source verification data at the point of application accelerates lending decisions
• Enhanced borrower experience: Minimizes document collection and paperwork friction during the initial application
• Reduced application abandonment: Streamlines the verification process and significantly improves application completion rates
• Significant cost savings: Lenders using Truv save 60% to 80% on verification costs compared to traditional solutions

“This partnership with Truv aligns perfectly with our mission to modernize the mortgage application process through technology,” Tidalwave CEO Diane Yu said. “The integration provides our lender clients with instant access to critical verification data at the earliest point of borrower engagement, eliminating friction while ensuring compliance and accuracy.”

Truv’s verification solution is available immediately through the integration.

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