Diane Yu on Breaking Into Mortgages with Small Wedges and Lots of Grit

New episode drop: Diane Yu, our co-founder and CEO, joins the Keep Going podcast to talk about building Tidalwave and rewriting the rules of mortgage tech. She discusses:

• Why mortgages lag while everything else moves in real time—and how Tidalwave’s AI-powered point-of-sale system finishes the heavy doc work before an underwriter even logs in.
• The outsider edge: Diane went from DoubleClick engineer to co-founding ad-tech pioneer FreeWheel (acquired by Comcast) and now leads Tidalwave’s push to modernize lending.
• Mindset matters: as a Chinese immigrant and lifelong builder, Diane leans on humility and relentless curiosity to spot blind spots and out-execute incumbents.

Keep Going: Diane Yu on Breaking Into Mortgages with Small Wedges and Lots of Grit

When you talk to Diane Yu, you hear the mix of humility and steel that makes a founder stand out.

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