News·September 15, 2025

Keep Going Podcast: Diane Yu on Breaking Into Mortgages with Small Wedges and Lots of Grit

New episode drop: Diane Yu, our co-founder and CEO, joins the Keep Going podcast to talk about building Tidalwave and rewriting the rules of mortgage tech. She discusses:

  • Why mortgages lag while everything else moves in real time—and how Tidalwave’s AI-powered point-of-sale system finishes the heavy doc work before an underwriter even logs in.
  • The outsider edge: Diane went from DoubleClick engineer to co-founding ad-tech pioneer FreeWheel (acquired by Comcast) and now leads Tidalwave’s push to modernize lending.
  • Mindset matters: as a Chinese immigrant and lifelong builder, Diane leans on humility and relentless curiosity to spot blind spots and out-execute incumbents.

https://www.keepgoingpod.com/p/keep-going-diane-yu-on-breaking-into?utm_source=post-email-title&publication_id=378746&post_id=172585783&utm_campaign=email-post-title&isFreemail=true&r=dq4l&triedRedirect=true&utm_medium=email


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